Smirnoff x Karol G
On June 19th 2022, Karol G brought her Bichota Season Reloaded tour to El Salvador for the first time, playing to 45,000 at Estadio Cuscatlán. As part of the Smirnoff creative team, I led visual production across the fully branded fan experience, from VIP section branding and LED entrance visuals to big screen sponsor integration on the night.
Live Event Production & Brand
On June 19th 2022, Karol G brought her Bichota Season Reloaded tour to El Salvador for the first time, playing to 45,000 at Estadio Cuscatlán. As part of the Smirnoff creative team, Karol G's global ambassador brand at the time, we built a fully branded fan experience across the stadium: glitter stations, holographic extensions, a spike sculpture, message walls, and a VIP thunder tunnel. I led the visual production from influencer invites and VIP section branding to LED entrance visuals and big screen sponsor integration, overseeing every touchpoint through the night.
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