Elevated by Miller Genuine Draft
Elevated was a branded House music event born from a collaboration between Octa Concept and Miller Genuine Draft. Leading the MGD creative team, we translated the brand's visual codes into the surreal and glitchy aesthetics of House music culture, delivering a complete event identity from concept to after movie.
Brand & Event Production
Elevated was born from a collaboration between Octa Concept, a leading House music event brand in El Salvador, and Miller Genuine Draft. Leading the MGD creative team at the time, we took the brand's existing visual codes and translated them into the surreal, glitchy aesthetics of House music culture, building a complete event identity from scratch: branded materials, animated poster, and after movie.
After movie reel available here → https://www.instagram.com/reel/CkW8u9kDoK5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
